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Official Press Release – Ferrari California |
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 Press Release - NEW FERRARI CALIFORNIA REVEALED
FIRST PHOTOGRAPHS NOW AVAILABLE ONLINE
Record number of hits on site: over 60,000 visitors from across the globe in just
one weekend
Maranello, May 13th 2008 – The latest Prancing Horse GT was revealed to the world
for the first time at 11.00 this morning on the www.ferraricalifornia.com in a series of
three photographs.
The new Ferrari California won’t, however, be officially unveiled until October 1st next
at the Paris Car Show. However, it will be revealed bit by bit to enthusiasts on a special
dedicated site (accessible also via the www.ferrariworld.com official site) between now
and then.
The www.ferraricalifornia.com site has been up and running under
theferrarigtcontdown name since last Friday and, purely on the strength of word of
mouth between Ferrari fans on the web, it attracted over 60,000 hits from all over the
world in just one weekend. A total of 15% of these have already registered to ensure
that they will be kept informed by email of the new revelations about the car between
now and its virtual road tests.
The site launch immediately attracted worldwide attention: most of the first 60,000
visitors were American, followed by Italians and then enthusiasts from other European
countries. The site also received a large number of hits from China, Japan and the Asia-
Pacific region in general.
Having first showcased the sound of the Ferrari California’s new 8-cylinder engine, the
sensory journey of discovery continued today with the publication of the first three
photographs of the car which provide a tantalising glimpse of its style. For now
enthusiasts will have to content themselves with poring over one ¾ front, one ¾ rear
and one side view photograph. However, over the next few weeks, new photographs
will be posted of the cabin and the other details that make this car as unique every
Ferrari.
Needless to say, the Ferrari California is brimming with technological innovations and
the www.ferraricalifornia.com will be the site to watch to keep abreast of revelations of
every last detail of the new car before it is unveiled “in the flesh” at Paris.
www.ferraricalifornia.com
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